Research by Convenience

Convenience samples of college students and research reproducibility

a r t i c l e i n f o Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant differences in means, variances, intercorrelations, and path parameters across the s...

Obtaining and using copyrighted research journal content--convenience vs ethics.

Convenience samples and caregiving research: how generalizable are the findings?

PURPOSE We contrast characteristics of respondents recruited using convenience strategies with those of respondents recruited by random digit dial (RDD) methods. We compare sample variances, means, and interrelationships among variables generated from the convenience and RDD samples. DESIGN AND METHODS Women aged 50 to 64 who work full time and provide care to a community-dwelling older perso...

Relevance Versus Convenience in Business Research : The Case of Country - of - Origin Research in Marketing

COO research is a popular research topic in international marketing which adresses the issue of how Countries-Of-Origin of products influence consumer evaluations. The purpose of this contribution is to explore how COO research has developed over time in growing disconnection with both consumers and corporate concerns. We offer a number of possible explanations to this ‘relevance gap’, with the...

Convenience Sampling